An evolution.

After nearly three decades as Empire, the agency is entering a new chapter. In 2026, we will transition to a new name, Agency Folk, alongside an exciting move back to Hobart!

The new name reflects how our work has evolved over time, bringing together strategy, branding, user experience, design, photography and marketing under a more contemporary, unified identity.

It’s a natural next step that allows us to work more closely with our Tasmanian clients, while still supporting the valued relationships we’ve built nationwide. We’re looking forward to becoming part of the Tasmanian community again, while continuing to do the work we love.

Same people. Same philosophy. Just a new home and a fresh identity that speaks to collaboration, creativity, and community. The heart of what we do and who we are.

Stay Tuned!


Empire Collective is an established design studio providing brand, website and marketing design for businesses and organisations across a wide range of industries.

While the Agency Folk website is taking shape, Emma’s personal portfolio offers a wider view of her work, including collaborations with other agencies. You can explore it here.